Denfine jef raskin software#

Aesthetics are known to build trust, understanding, and comfort amongst customers. There’s obviously a place for beauty in a product. We get sucked into the dopamine rush of inventing novel interactions and layouts, worried too much about impressing our peers in the product design community.īy doing so, we risk becoming more artist than problem solver. You’re not worried about which font you should use, the border radius on your dialogs, or the interaction convention of the week.īut a lot of us get this backwards.

Yes, the guy who started the Macintosh project also started the trend of writing out one’s interface first.īecause starting with copy focuses you on the customer and the dream product you’re creating for them. In other words, a product’s interface begins with a list of how a customer will move through your product and what they’ll see along the way. The place to start the implementation is to list exactly what the user will do to achieve his or her goals and how the system will respond to each user action. One of his core beliefs was that a designer should start designing the UI with…

Denfine jef raskin software#

Jef believed that the success of a product’s interface was dependent upon how well the designer understood 2 parties: the human using it, and the capabilities of the machine on which the software ran. And in his book The Humane Interface, he revisited and refined his ideas about human-computer interfaces. So Jef decided to define the guiding principles of what a so-called easy-to-use computer should be.

Jef Raskin holding a model of the Canon Cat computer.